Wish Granted: Pretty Packages for Your Bridesmaids

Trends

Published:

Spring/Summer 2016

After everything bridesmaids do to help prep for the big day, it seems only fitting to say “thank you” in a unique and special way. Enter Wish & Pink, an upscale gift box company launched by Joelle Hoff in September 2015 as a way of sharing her love for giving gifts to family and friends. Taking the guesswork out of what can be a harried task for the busy bride, Hoff stocks Wish & Pink’s carefully curated, themed boxes with girly little luxuries sourced both locally and from abroad, such as jewelry by local designer Kristin Ford, porcelain trays by Rosanna, wonderfully scented Aquiesse candles and Sugarfina confections. “Packaging is everything,” says Hoff, who hand-selected her gorgeous wooden gift boxes with the intent that they become keepsakes. And to top it off, each gift arrives complete with a personalized, handwritten thank-you note. Prices for boxes range from $125 to $450, with create-your-own options available.